You use photographs in your life for many different reasons. In business you want to make sure they are standing out and conveying information to your customer that fits your message. Your photos are used for posting on social media and can attract more customers to click and look at your content.
Great post about using the manual mode of DSLR:
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Use SHOTBOX to take close up photos with direct lighting. You can have various backdrops that are made to fit in the box.